As we enter an era where consumers care not only about taste but also about ingredient quality and environmental impact, choosing condiments has become an act of responsibility. Whether you’re a professional chef or a home cook who values clean eating, sustainability now begins right at the ingredient level.
Every choice we make influences more than the flavor of our food — it reflects our long-term care for the planet and our well-being. One essential ingredient that has long been a staple in Thai kitchens and is now gaining recognition for its sustainability is natural fish sauce.
Today, Squid Brand invites you to discover why authentic, naturally fermented fish sauce is better for your health and the world — along with sustainable choices from a brand that has been in Thai kitchens for more than 80 years.
What Is Natural Fish Sauce?
Authentic Fish Sauce is made from natural anchovies, sea salt, and a slow, traditional fermentation process — without unnecessary artificial flavoring, coloring, or additives. This is very different from certain types of fish sauce that rely on shortcuts, additives, or non-natural ingredients to speed up production.
At Squid Brand, the commitment to crafting exceptional Thai fish sauce comes from respecting time-honored wisdom while integrating modern innovation. Only high-quality anchovies are selected, combined with pure sea salt, and fermented naturally for more than 18 months.
This slow, careful process creates deep umami, a rich aroma, and a flavor that requires no added MSG, artificial fragrance, or synthetic coloring — because true deliciousness begins with good ingredients.
Why Natural Fish Sauce Fits a Sustainable Lifestyle
1. Responsible Use of Resources & Production
Using high-quality fish and allowing long natural fermentation shows respect for raw materials and natural resources. When every ingredient is used to its full potential — without fillers, shortcuts, or low-quality additives — the result is a more responsible production process that benefits both the environment and the consumer.
2. Flavor • Health • Quality of Life
Natural fish sauce that isn’t overly processed offers a purer, safer flavor profile. Health-conscious consumers can season their food with confidence, without worrying about unnecessary additives or excessive sodium.
This encourages mindful, balanced cooking — using less seasoning while achieving more flavor, which is a core practice of sustainable eating.
3. Preserving Culinary Heritage
Natural fish sauce is not only better for the environment — it preserves Thai culinary culture. Squid Brand remains committed to using fresh anchovies and sea salt to achieve the signature deep umami that has defined the brand for generations.
This ensures that younger generations can continue to enjoy the authentic taste and aroma of true Thai fish sauce, anytime and anywhere.
A Sustainable Choice for Every Kitchen
For those seeking a condiment that aligns with flavor, health, and sustainability, natural fish sauce is the ideal choice.
Squid Brand goes beyond enhancing taste — it helps make every meal a small contribution to caring for the planet and your well-being.
And for the new generation of consumers, the brand has developed innovative options such as Squid Gold — a premium golden bottle made from 100% naturally fermented anchovies, crafted without additives that harm the environment. It delivers traditional, authentic flavor while supporting a more sustainable way of eating.