In the past, fish sauce was often seen as just another small ingredient in the Thai kitchen. Today, however, it has become a topic of discussion among nutritionists, professional chefs, and environmental advocates worldwide. As brands innovate to meet the needs of modern consumers who prioritize health and clean ingredients, fish sauce—an age-old staple of Thai cuisine—now represents a new philosophy of sustainable eating.
With the global rise of Natural Fermentation and Clean Label movements, consumers are once again valuing authentic, additive-free flavors made with respect for nature. Today, Squid Brand takes you through the journey of where the “future of fish sauce” is headed—and how a Thai brand with over 80 years of heritage is helping shape that future.
1. From Local Wisdom to a Global Culinary Heritage
Fish sauce originated from the ancient food-preservation wisdom of Southeast Asia, where fresh fish was fermented with sea salt to create natural saltiness and umami. What began as a way of life has evolved into a cornerstone of Thai culinary identity—passed down through generations and now celebrated globally, especially in the health-food and gourmet communities.
Squid Brand not only preserves traditional fermentation methods but continues to advance them through research, quality control, and flavor innovation to deliver authentic Thai taste to consumers in over 80 countries around the world.
2. Global Trends Driving the Rise of Natural Fish Sauce
As the world becomes increasingly health- and eco-conscious, natural fish sauce is no longer simply a local seasoning—it has become a symbol of mindful consumption. Three major global trends are pushing this shift forward:
• Clean Label & Transparency
Modern consumers want to know where their food comes from, how it is made, and what goes into it.
• Plant-Based & Sustainable Choices
To support environmentally conscious choices, brands are innovating plant-based, fish-free versions—an important milestone in expanding the idea of Sustainable Umami.
• Health & Wellness Lifestyles
Health awareness is driving consumers toward options that are good for the body without compromising flavor.
3. Innovation Meets Tradition: A Balanced Path Forward
As an heir to centuries-old fermentation wisdom, Squid Brand continues to refine its recipes to prove that tradition and modernity can coexist beautifully. This commitment shines through in:
- Quality control supported by technology, while maintaining natural fermentation for over 18 months
- Packaging innovations that preserve flavor and minimize environmental impact
- Specialized formulas such as Low Sodium Fish Sauce and Vegan Fish Sauce to meet evolving consumer demands
All of these reflect a future where fish sauce goes beyond flavor—it becomes part of the global movement toward sustainable cuisine.
4. The Taste of Tomorrow: Umami with a Conscience
“Umami”—the soul of fish sauce—is being redefined in modern gastronomy. It is no longer just about intensity of flavor, but about natural harmony and balance. This is why Squid Brand remains committed to preserving the authentic identity of traditionally fermented fish sauce, ensuring that future generations can continue to enjoy true, nature-derived umami.
5. Squid Brand & The Vision of “Crafting the Future of Thai Fish Sauce”
With more than 80 years of expertise, Squid Brand continues to stand by its principles of honest flavor and sustainable craftsmanship. From selecting fresh fish to long natural fermentation and thoughtful packaging, every step reflects a deep respect for quality and for the planet.
Because Squid Brand believes that 100% natural fish sauce is not only the essence of Thai cuisine—
but also a cornerstone of sustainable eating for the future.